Mark launched the CVNDSH scholarship in 2012 to support talented sports men and women, building a foundation from which they can flourish.

In 2016, Mark and announced a new partnership with Madison Genesis. The partnership will see Cavendish dedicate some time to the Madison Genesis team to help young riders develop by into accomplished World Tour competitors.

Mark Cavendish said of the new partnership: Without the support of key people like Roger Hammond in the early days of my career, I would never have made it to the top as a pro rider… This is the perfect opportunity for me to repay the sport I love with that same support and guidance for these young, talented riders.

Talking about his role and looking ahead to the new season, Roger Hammond said:

I’m so proud that Mark will join Madison Genesis on the next phase of the team’s journey. I have known Mark a long time, his knowledge and passion for the sport is second to none, combined with his enthusiasm to help nurture and support the up and coming generations, I could not have ever hoped for a better person to look to the future with team.